Problems with surveys

6 problems with surveys, and why AI is ready to steal the show

Ever been cornered by a survey, with its barrage of questions leaving you scrambling for escape? Or maybe you’ve dozed off midway through a questionnaire, lulled into a snooze fest by its monotonous rhythm. Fear not, because the future of data collection is getting a spicy makeover and here are the reasons why.


Lost in Translation:

Let’s be honest, surveys are like that awkward dinner party where no one really gets your jokes. They are a set of static questions that leave no room for an explanation if a respondent gets lost in translation. AI-powered conversations, on the other hand, can provide real-time clarification, like your personal comedy scribe making sure your punchlines land every time!


Context: More Elusive than Bigfoot?

Surveys often miss the nuances of communication, such as tone, emphasis, or context. Imagine getting a text that reads “Great job.” Is it genuine praise or sarcasm dripping thicker than maple syrup on pancakes? This is where AI-powered conversations swoop in like superheroes, analyzing context, tone, and sentiment for a more accurate understanding of responses. Take that, Bigfoot!


One Size Doesn’t Fit All:

With a survey, it’s a case of ‘what you see is what you get’. The rigid structure is about as flexible as an ironing board. AI conversations, in contrast, are like seasoned improv artists, adapting and tailoring questions based on the flow of the conversation.


Race Against the Clock:

Surveys can feel like running a marathon, often leading to response fatigue and lower completion rates. AI-powered conversations, however, are more like leisurely strolls in the park, allowing participants to engage at their own pace. Plus, AI is a whiz at summarizing responses in real-time, meaning we don’t have to wait ages to glean insights. Score one for Team Efficiency!


Bias and Misdirection:

Surveys can be more leading than a GPS with a sense of humour. Bias and leading questions can sway respondents in a particular direction, like that friend who insists that pineapple is an acceptable pizza topping. AI-powered conversations, on the other hand, can be programmed to stay as neutral as Switzerland, ensuring unbiased data collection.


The Elephant in the Room – Scalability and Cost:

Large-scale surveys can be as costly and time-consuming as finding a needle in a haystack, while wearing mittens! AI-powered conversations, however, can chat with vast volumes of respondents simultaneously, proving they’ve been hitting the virtual gym. And they’re not just brawn, they’ve got brains too! With real-time analysis and interpretation, the cost and time spent on manual data processing go out the window.

In a nutshell, surveys, you had a good run, but it’s time to pass the torch. AI-powered conversations are here to up the game, delivering more engaging, adaptive, efficient, unbiased, and scalable solutions. So, hold onto your hats because as AI continues to evolve, we’re in for a wild ride in the realm of data collection and analysis!



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